Natural promotion of the site by optimizing the site, its content and external links. (SEO – search engine optimization).
Search engine optimization has become one of the most popular marketing strategy highlights, which creates a huge added value for the business due to high positions in the Google search engine.
The main advantage of SEO – ensures long-term dominance in the high positions of search engines.
Based on long-term experience, it can be concluded that it pays more financially to optimize a website for search engines than to spend money on one-time advertising campaigns.
The process includes site SEO audit, technical changes, optimization of content, images, loading speed, link structure and many other actions.
This is called internal optimization.
In the next stage, external optimization is performed, during which a structure of backlinks with content is created.
During this process, articles are written that are hosted on other websites with links to your website.
In this way, the website’s authority in search engines is additionally “raised”.